Is the Sony A7R III Still Relevant in 2024
We have been using the Sony A7R III as our go to camera for product photography and real estate work for years and we can’t find a reason to switch. It is still that good!
As technology advances, new camera models constantly hit the market, each claiming to be better than the last. However, some cameras have a lasting impact that keeps them relevant long after their release. The Sony a7R III, launched in 2017, is one such camera. Even in 2024, it continues to hold its ground as a formidable tool for both professional photographers and serious enthusiasts. Here’s why the Sony a7R III is still relevant today.
High Resolution Meets Versatility
The a7R III boasts a 42.4-megapixel full-frame sensor, which delivers incredible detail and image quality. While newer models offer even higher resolutions, the a7R III strikes a perfect balance between image quality and file size, making it ideal for a wide range of photography genres, from landscapes to portraits. In 2024, this resolution remains more than adequate for professional work, including large prints and high-end commercial projects.
Excellent Dynamic Range
With up to 15 stops of dynamic range, the a7R III excels in capturing a broad spectrum of tones, from the deepest shadows to the brightest highlights. This capability is crucial for photographers working in challenging lighting conditions, such as wedding or landscape photography, where preserving detail is essential. The camera's dynamic range remains competitive even by 2024 standards.
Great Autofocus
The a7R III features a sophisticated autofocus system with 399 phase-detection points and 425 contrast-detection points, covering a significant portion of the frame. It also includes Sony’s Real-time Eye AF, which was groundbreaking at the time of its release. This technology has been continuously improved through firmware updates, keeping the a7R III’s autofocus performance sharp and reliable for fast-moving subjects and portrait work alike.
The a7R III is built to last, with a durable magnesium alloy body that is both lightweight and weather-sealed. This rugged construction makes it a reliable companion for photographers who shoot in diverse environments, from harsh outdoor conditions to controlled studio settings. The camera’s build quality has stood the test of time, ensuring it remains relevant in 2024.
Decent Video Capabilities
While the a7R III is known for its photography prowess, it also offers strong video capabilities. It can record 4K video with full pixel readout and no pixel binning, resulting in high-quality footage with excellent detail and minimal moiré. The camera also supports S-Log2, S-Log3, and Hybrid Log-Gamma (HLG) profiles, providing greater flexibility for color grading in post-production. These features make the a7R III a solid choice for hybrid shooters who need both photography and videography in one package.
Competitive Pricing
As newer models have entered the market, the price of the a7R III has become more accessible, offering excellent value for money. In 2024, it remains a cost-effective option for photographers seeking a high-resolution, full-frame camera with professional-grade features without the price tag of the latest releases.
Conclusion
In 2024 the A7r3 still rocks. Its 42 megapixel sensor still gives the edge you need to deliver high quality images. Honestly it is still quite overkill for delivering for web based content, which is why this camera is still good enough. The newer A7r4 and A7r5 have moved to much higher megapixel sensors and are way overkill for most things online. So unless you are dealing with and delivering prints, you can easily save your self quite a bit of coin and go with the a7r3. We love it and will continue using it for many years to come. Check out the gallery below with some recent examples of properties we did it with it.
GALLERY
